If a high paid account executive on the sales team is slacking, it often takes months to see it. You can never be sure if they’re stuck in a slow month, if that huge deal they say is closing in 27 days real is closing, etc. Sales can often “fake it” and hide their poor [...]

Gone are the days when simple hypertext linking was the sole determinant of whether or not your digital message was heard. While certain aspects of your online marketing message will continue to be determined by link-building, a fully diversified approach is absolutely essential to succeeding long term. Here are a few reasons why: 1. Huge [...]

There is a stigma about advertisers. When I tell people I work in advertising, they immediately assume I spend all day doing creative in front of Adobe Photoshop. Fortunately, this could not be further from the truth. The reality of the situation is that advertising has more to do with statistical measurement and paying strict [...]