AI marketing platform · MCP
AI retargeting and ad creative automation.
Generate on-brand image and video ads, retarget the visitors most likely to buy, and optimize every campaign toward your CPA, from the portal, the API or any MCP-compatible AI client.
One system
Advertising that learns.
ROI.me connects your creative, audiences, customer intent and campaigns, so every visit, click and conversion makes the next ad better.
Product interface shown with a fictional sample account. Figures are illustrative, not customer results.
Outcomes
Built around the number you actually answer for.
Tell ROI.me the result you want and what you're willing to pay for it. Every audience, creative and budget decision is measured against that constraint.
Cost per acquisition
Hold every channel to your target CPA, with the reasoning for each change on record.
Return on ad spend
Measure revenue and pipeline against spend with the attribution model clearly labeled.
Qualified pipeline
Optimize toward CRM outcomes such as qualified demos and closed-won, not just form fills.
Wasted spend
Find frequency past the point of return, fatigued creative and customers you're still paying to reach.
The platform
One system instead of six tools that don't talk to each other.
Creative tools don't know who's visiting. Ad managers don't know what's in your CRM. Analytics can't change a budget. ROI.me is built so each part learns from the others.
AI Creative
Image and video ads generated from your brand, scored for quality and sized for every placement.
Learn moreAudience Intelligence
Audiences from behavior, intent, CRM stages and customers, synced to each network and kept current.
Learn moreVisitor Intelligence
First-party sessions, progressive identity and an explainable intent score for every visitor.
Learn moreCampaigns
Define a campaign once. ROI.me builds the network-specific structure and validates it before launch.
Learn moreAnalytics
Spend, conversions, CPA and ROAS across networks, with methodology you can see.
Learn moreROI Agent
Answers why performance changed and proposes what to do about it, inside limits you set.
Learn moreCreative
Creative that starts from your brand, not a blank prompt.
Brand Brain reads your site to learn your products, voice, visual identity and claims. Concepts come first, so you choose the idea before paying to render it.
- Concepts before pixels
- Hook, headline, CTA and audience angle for review before generation.
- Image and video
- Static, carousel, product, UGC-style and avatar video from one concept.
- Every format
- 1:1, 4:5, 9:16, 16:9 and 1.91:1 from a single approved design.
- Quality scoring
- Brand fit, hook strength, readability and platform fit, with specific fixes.
Audiences
Know who to target, and who to leave alone.
Build audiences from what people actually did on your site and where they are in your CRM. Describe one in plain English, confirm the rules, and sync it everywhere.
- Intent audiences
- Visitors whose behavior signals they're ready to buy.
- CRM stages
- Target by lifecycle stage and stop the moment a deal closes.
- Suppression
- Customers and converted leads excluded from acquisition spend automatically.
- One definition, every network
- Synced to each connected network with match rates and history.
Campaigns
Build the campaign once. Launch it everywhere it belongs.
Set the goal, budget and target cost. ROI.me translates it into each network's structure, checks it against each network's rules, and waits for your approval before anything goes live.
- Network-native structure
- Ad groups, ad sets and campaign groups built the way each network expects.
- Validation before launch
- Character limits, formats and policy issues caught before they cost a review cycle.
- Budget guardrails
- Daily limits, CPA and ROAS targets, and frequency caps you define.
- Human approval
- Nothing launches or increases spend without explicit sign-off.
Visitors
From visitor behavior to buying intent.
The ROI Pixel records first-party sessions and events. Scores are rule-based and explained line by line, then AI interprets what a visitor is interested in and what to show them next.
- First-party data
- A lightweight script on your domain, with consent controls built in.
- Explainable intent
- Every score shows exactly which behavior moved it.
- Progressive identity
- Visitors become known only through legitimate sources: forms, CRM, customers.
- Privacy by default
- Form contents and passwords are never captured.
Integrations
Works with the networks and systems you already run.
Each integration is labeled with its real status. We add Meta and Google first, then the rest as each network's API approval completes.
ROI Agent
Ask what changed. Get an answer with its sources.
ROI Agent reads your account through permission-aware tools, never raw database access. It explains performance, proposes specific changes and acts only within the autonomy you grant.
- Grounded answers
- Every recommendation links back to the campaigns, creative and data behind it.
- Approval by default
- Launches, spend increases and deletions always wait for a person.
- Autonomy you control
- From analysis-only to bounded optimization inside explicit financial limits.
- Full audit trail
- Every tool call, proposal, approval and action is recorded.
API and MCP
Everything in the portal, available to your code and your AI tools.
ROI.me is API-first. The same services and permissions behind the portal are exposed through a versioned REST API, signed webhooks and an MCP server for AI clients.
REST API
Scoped keys, idempotency and an OpenAPI specification.
Webhooks
Signed events for visitors, audiences, campaigns and agent actions.
MCP
Use ROI.me from MCP-compatible AI clients, under the same approval rules.
<script
src="https://cdn.roi.me/roi.js"
data-site="site_PUBLIC_ID"
async>
</script>
<script>
roi.track("demo_request", { plan: "growth" });
</script>How it works
From a URL to a campaign that improves itself.
Give ROI.me your website, ad accounts, budget and the result you want. It does the work in between and shows you every step.
- 01WebsiteYour URL and goal
- 02Brand BrainIdentity, products, claims
- 03AudiencesBehavior, intent, CRM
- 04CreativeConcepts, images, video
- 05CampaignsBuilt once, every channel
- 06PerformanceSpend, conversions, ROAS
- 07RecommendationsExplained, approved, applied
Results feed back into audiences and creative, so every cycle starts from what the last one learned.
Who it's for
Different businesses, the same question: what's working?
Ecommerce
Catalog creative, product-interest retargeting and customer suppression measured in ROAS.
EcommerceB2B
Account-level intent, CRM stage audiences and LinkedIn retargeting measured in qualified demos.
B2BSaaS
Trial, activation and upgrade campaigns driven by product events and billing lifecycle.
SaaSAgencies
Every client in its own brand workspace, with roles, reporting and API access.
AgenciesSecurity
Built for tools that can spend money.
An AI system with access to ad accounts needs stricter controls than a reporting tool. These are part of the architecture, not add-ons.
Tenant isolation
Every record belongs to an organization, and every query is scoped to it.
Encrypted credentials
Ad-network and CRM tokens are encrypted at rest; API keys are stored only as hashes.
Role-based access
Owner, Admin, Marketer, Analyst, Developer and Viewer, enforced on the server.
Approvals for spend
Launches and budget increases require approval unless you explicitly grant autonomy.
Audit logs
Who did what, when, and through which channel: portal, API, MCP or agent.
Privacy-first tracking
Consent-aware collection; no form contents or passwords captured.
Start with your website.
Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.