Blog
Advertising that learns, in writing.
Practical notes on creative, audiences, intent and measurement.
October 13, 2026
How to Scope an AI Marketing Agent Pilot in 30 Days
A practical scope for a 30-day AI marketing agent pilot: budget to put at risk, accounts to include, success metrics, and the kill criteria to set upfront.
October 9, 2026
AI Remarketing Campaign Statistics Worth Benchmarking in 2026
Benchmark your AI remarketing with current stats on CTR, CPA, ROAS, audience match rates, and incremental lift, plus how to read them without being misled.
October 5, 2026
How to Switch Ad Reporting Tools Without Breaking Attribution
A practical playbook for switching cross-channel ad reporting vendors without losing historical ROAS, breaking conversions, or spooking the finance team.
October 2, 2026
What to ask a cross-channel ad reporting vendor before you sign
The questions that separate real cross-channel ROAS reporting from vendor theatre, with the answers to listen for and the red flags to walk away from.
October 1, 2026
When to Replace Your Agency With an AI Marketing Agent
A frank look at when an AI marketing agent beats a paid media agency, what breaks in month one, and the spend levels where the math actually works.
September 29, 2026
What retargeting actually costs when you add it to a paid program
A line-by-line look at what retargeting really costs to run, which inputs move the number most, and when the spend stops paying itself back.
September 27, 2026
AI ad creative without losing your brand
Generating hundreds of ad variants is easy now. Generating hundreds that sound like you, show your real products and make only claims you can stand behind takes a few deliberate guardrails.
September 24, 2026
Choosing conversion goals your campaigns can optimize toward
Most accounts track a dozen conversions and optimize toward whichever one the ad network picked. Here's how to choose the goals that matter, and why one of them should be primary.
September 21, 2026
What AI retargeting actually is (and what it isn't)
Retargeting used to mean following every visitor around the internet with the same banner. AI retargeting starts from intent: who is likely to buy, what they cared about, and what to show them next.
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