About
We're building the advertising system we wanted to use.
Advertising is split across creative tools, ad managers, analytics, CRMs and spreadsheets. Each is good at its job, and none of them learns from the others. ROI.me puts them in one system so every result improves the next decision.
The goal
A customer should be able to tell ROI.me: here's my website; I want qualified demos; my budget is $20,000 a month and I won't pay more than $250 per demo. ROI.me should understand the brand and the product, find the audiences, make the creative, run the campaigns, measure what happens, and keep working toward that constraint, showing its reasoning and asking permission where it matters.
We're not there yet. We're building toward it in order: first the loop from website to creative to campaign to recommendations, then first-party intent and retargeting, then learning and bounded autonomy.
What we believe
Honesty beats demos
An integration is marked available only when it works. Sample numbers are labeled as samples. We don't claim certifications we don't hold or lifts we haven't measured.
People approve spend
AI that can change a budget needs limits. Launches and spend increases wait for approval unless an organization explicitly grants autonomy, and then only inside financial limits it sets.
Explanations, not black boxes
Intent scores list the behavior behind them. Recommendations link to their sources. Attribution states its model. If ROI.me can't explain a number, it shouldn't be acting on it.
No lock-in to one model
ROI.me routes each task to the AI model best suited to it and logs every generation, so improvements in the field reach customers without a rewrite.
First-party and respectful
We work with data you collect on your own properties and from systems you connect. We don't identify anonymous people from sources they didn't choose.
Get in touch
We're working closely with early customers. If you manage meaningful ad spend and want to shape the product, talk to us.