Solutions · SaaS
Advertising that knows where each user is in your product.
Signing up is the start, not the goal. ROI.me uses product events and billing state to run different campaigns for trialists, activated users, paying customers and churned accounts.
Shown with fictional sample data.
SaaS
What changes for SaaS
Without a connected system
- Ads optimized to sign-ups, whether or not those users ever activate.
- Paying customers still targeted with free-trial offers.
- Churned users disappear from marketing entirely.
With ROI.me
- Optimization toward activation and paid conversion events.
- Lifecycle audiences: onboarding, feature adoption, upgrade, expansion.
- Win-back campaigns triggered by cancellation, with the reason in mind.
Workflow
The SaaS playbook
- 01
Send product events
Sign-up, activation milestones and usage limits via roi.track() or the Events API.
- 02
Connect billing
Stripe subscriptions and plan changes as lifecycle signals.
- 03
Segment by lifecycle
Trial, activated, paid, at-risk and churned audiences.
- 04
Run stage campaigns
Education for trialists, upgrade offers at limits, win-back after churn.
- 05
Measure revenue
Paid conversion and expansion revenue, not just sign-ups.
Capabilities
Built for SaaS
Trials
Trial sign-ups tracked as conversions and audiences.
Signup events
Standard and custom events from web and app.
Activation
Milestone events define who's getting value.
Product usage
Usage limits and feature adoption as triggers.
Upgrade campaigns
Target users approaching plan limits.
Churn and win-back
Cancellation-driven audiences and creative.
What you measure
The numbers that matter here
- Cost per activated trial
- Trials that reach your activation milestone.
- Trial-to-paid rate
- By channel, campaign and creative.
- CAC
- Cost to acquire a paying customer, by source.
- Payback period
- Months of revenue to recover acquisition spend.
Other solutions
ROI.me for other businesses
Start with your website.
Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.