Solutions · B2B
Advertise to the accounts that are already researching you.
Long cycles and buying committees don't fit click-based optimization. ROI.me connects site behavior to accounts and CRM stages, so spend follows qualified pipeline.
Shown with fictional sample data.
B2B
What changes for B2B
Without a connected system
- Campaigns optimized to form fills that sales never works.
- Open opportunities treated the same as cold prospects.
- LinkedIn, Google and CRM data compared in a spreadsheet each month.
With ROI.me
- Optimization toward qualified demos and opportunity stages from your CRM.
- Messaging by stage: education for researchers, proof for active deals.
- Closed-won accounts suppressed from acquisition the day the deal closes.
Workflow
The B2B playbook
- 01
Connect CRM
HubSpot or Salesforce contacts, companies, deals and stages.
- 02
Identify accounts
Match known visitors to companies through forms and CRM records.
- 03
Score account intent
Pricing, security, integration and case-study research rolled up to the account.
- 04
Retarget by stage
LinkedIn matched audiences and Google Customer Match per CRM stage.
- 05
Measure pipeline
Demo booked, opportunity created and closed-won as conversions.
Describe the account list you want
Write it the way you'd say it to a colleague. ROI.me proposes the rules; you confirm them before anything syncs.
Capabilities
Built for B2B
Account identification
From forms, logins and CRM matches; never guessed.
High-intent visitors
Explainable scores highlight who's ready for sales.
CRM stages
Audiences for every lifecycle and deal stage.
LinkedIn audiences
Company and contact lists kept in sync.
Demo conversion
Optimize to booked and qualified demos.
Account retargeting
Buying-committee coverage across channels.
What you measure
The numbers that matter here
- Cost per qualified demo
- Tied to CRM qualification, not raw form submissions.
- Pipeline created
- Opportunity value attributed to campaigns and channels.
- Account engagement
- Intent across everyone at a target account.
- Pipeline ROAS
- Pipeline or closed revenue per dollar spent.
Other solutions
ROI.me for other businesses
Start with your website.
Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.