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Analytics

Every channel on one scale, with the method shown.

Bring spend, conversions and revenue from every network together. Compare channels, campaigns, audiences and creative side by side, and always see which attribution model produced the number.

Start Building How it works
Channel comparison and creative performance

Network-reported and ROI.me-attributed figures are kept distinct. Shown with fictional sample data.

The problem

Every network grades its own homework.

Each platform reports conversions with its own window and model. Add them up and you get more conversions than your CRM recorded. Comparing channels fairly means normalizing the data and saying how.

  • Channel totals don't reconcile with your CRM or revenue.
  • Creative decisions are made on CTR because conversions are too hard to join.
  • Reports take a day to assemble and are stale by the meeting.

How it works

How Analytics works

  1. 01

    Ingest

    Spend, impressions, clicks and conversions from each network; conversions and revenue from the pixel and your CRM.

  2. 02

    Normalize

    Metrics mapped to common definitions, with network-specific differences noted rather than hidden.

  3. 03

    Attribute

    First-touch, last-touch or linear, labeled on every view. ROI.me doesn't claim causal incrementality.

  4. 04

    Compare

    Any period against the previous one, across channels, campaigns, audiences, creative and funnel stages.

  5. 05

    Share

    Export CSV, or hand the question to ROI Agent for an explanation.

Capabilities

What Analytics does

Core metrics
Spend, impressions, reach, frequency, clicks, CTR, CPC, conversions, CVR, CPA, revenue, ROAS.
Period comparison
Last 7 days vs prior 7, this month vs last, or any custom range.
Channel comparison
Networks side by side on the same definitions.
Creative leaderboard
Which concepts, formats and hooks convert at your target cost.
Audience performance
Results by audience, including overlap across channels.
Funnel analytics
From visit to lead to opportunity to revenue.
Labelled attribution
The model and window are always visible next to the number.
Export
CSV export of every table, and the same data through the API.

Integrations

Connects to

Each integration shows its current status. Planned integrations aren't available yet.

All integrations

Start with your website.

Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.

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