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Solutions · Ecommerce

Show each shopper the product they were looking at.

ROI.me reads your catalog and your shoppers' behavior, generates product creative that matches their interest, and stops spending on people who've already bought.

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Product creative matched to shopper interest, with purchase-based audiences and ROAS

Shown with fictional sample data.

Ecommerce

What changes for a store

Without a connected system

  • One retargeting pool for every visitor, whatever they looked at.
  • Recent buyers see the same acquisition ads as everyone else.
  • Product ads rebuilt by hand whenever prices or stock change.

With ROI.me

  • Audiences by product, category and cart state, refreshed continuously.
  • Purchasers suppressed automatically and moved into upsell audiences.
  • Creative generated from live catalog data with correct names and prices.

Workflow

The ecommerce playbook

  1. 01

    Connect the store

    Shopify or WooCommerce products, orders and customers, plus ROI Pixel on the storefront.

  2. 02

    Track product intent

    Product views, add-to-cart and checkout events tied to specific SKUs.

  3. 03

    Generate product creative

    Per-product and per-category ads in every placement format.

  4. 04

    Retarget abandoned intent

    Carted-but-not-bought and repeat viewers get the product they wanted.

  5. 05

    Suppress and upsell

    Buyers leave acquisition audiences and become eligible for complementary products.

Capabilities

Built for ecommerce

Product catalog

Products, variants, prices and images kept in sync.

Dynamic creative

Ads assembled from catalog data for each product or collection.

Abandoned product intent

Audiences built from product views and cart state.

Purchase tracking

Order value and items from the pixel and your store.

Customer suppression

Recent buyers excluded from prospecting spend.

Upsell

Complementary-product audiences after purchase.

What you measure

The numbers that matter here

ROAS
Revenue returned per dollar of spend, by channel, campaign and creative.
Revenue
Order value attributed with the model shown next to it.
Cost per purchase
What a new order costs, separate from returning customers.
Frequency
How often the same shopper sees you across networks.

Other solutions

ROI.me for other businesses

B2BSaaSAgenciesEnterprise

Start with your website.

Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.

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