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Visitor Intelligence

See who's close to buying, and why.

The ROI Pixel captures first-party sessions on your own domain. ROI.me turns them into visitor timelines, progressive identity and an intent score that shows its working.

Start Building How it works
Visitor timeline and intent score

Every score lists the behavior that moved it. Shown with fictional sample data.

The problem

Analytics tells you what happened. It rarely tells you who to act on.

Web analytics aggregates behavior into charts. Ad platforms see clicks but not what happens after them. The visitor who read three case studies and priced your top plan looks the same as everyone else.

  • High-intent visitors leave and are never followed up.
  • Retargeting treats a bounce and a near-purchase the same.
  • Third-party identity tools raise privacy questions you'd rather avoid.

How it works

How Visitor Intelligence works

  1. 01

    Install ROI Pixel

    One async script tag. Standard events are captured automatically; add your own with roi.track().

  2. 02

    Sessions and events

    Page views, product and pricing views, CTA clicks, form starts, sign-ups and purchases, batched and sent without blocking your page.

  3. 03

    Identity

    A visitor becomes known only when they identify themselves: a form, a login, a CRM match or a purchase.

  4. 04

    Intent

    Configurable rules score behavior. AI summarises interest, likely objection and the best next message when behavior materially changes.

  5. 05

    Act

    Send visitors into audiences, trigger webhooks, or ask ROI Agent which ones you're missing.

Pixel debugger showing live events

Watch events arrive while you install and test. Shown with fictional sample data.

Capabilities

What Visitor Intelligence does

ROI Pixel
Lightweight, asynchronous, first-party, with batching, retry and bot filtering.
Sessions
Source, UTMs, referrer, device and landing page for every session.
Events
Sixteen standard events plus custom events with your own properties.
Identity
Anonymous visitor → known visitor → known customer → known account, from legitimate sources only.
Intent score
Rule-based points you can customize, explained line by line.
Funnel stage
Awareness, consideration or decision, inferred from behavior.
Product interest
Primary and secondary interest from the pages and products viewed.
Consent
Configurable consent modes, and no capture of form contents or passwords.

Integrations

Connects to

Each integration shows its current status. Planned integrations aren't available yet.

All integrations

Start with your website.

Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.

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