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ROI Agent

An analyst that can act, inside limits you set.

Ask what changed, why CPA moved, or where to put the next $2,000. ROI Agent answers from your data with sources, proposes specific changes, and carries them out only as far as your autonomy settings allow.

Start Building How it works
ROI Agent explaining a change and proposing an action

Answers cite the campaigns, creative and reports they came from. Shown with fictional sample data.

The problem

The data to answer the question exists. Getting to it takes hours.

Answering 'why did CPA go up?' means pulling reports from three networks, lining up dates, checking creative and frequency, and writing it up. By then the budget has already been spent.

  • Insights arrive days after the problem started.
  • Recommendations are generic because the tool can't see your data.
  • Automated rules make changes nobody can explain afterwards.

How it works

How ROI Agent works

  1. 01

    Ask

    In the portal, through the API, or from an MCP-compatible AI client.

  2. 02

    Investigate

    The agent calls typed, permission-aware tools: campaigns, channels, creative, audiences, conversions, budget.

  3. 03

    Explain

    It answers with the reasoning and links to the underlying data.

  4. 04

    Propose

    Specific actions such as pausing a creative, shifting budget or generating a replacement, each with its expected impact.

  5. 05

    Approve and execute

    Actions pass your policy engine; anything outside it waits for a person. Everything is audited.

Autonomy levels and policy limits

You choose how far it can go, and the policy is enforced on the server. Shown with fictional sample data.

Capabilities

What ROI Agent does

Analysis
What changed, why, and which campaigns, channels or creative drove it.
Recommendations
Specific, sourced and tied to your target CPA or ROAS.
Campaign drafts
Build a campaign from a goal and budget for you to review.
Creative generation
Replace fatigued creative with new on-brand variants.
Optimization
Budget shifts and rotations based on statistically meaningful data, not daily noise.
Approval workflows
Launches, spend increases, deletions and disconnections wait for approval by default.
Autonomous permissions
Four levels, from analysis-only to bounded autonomy inside explicit financial limits.
No raw database access
The model sees only what typed tools return, scoped to your permissions.

Integrations

Connects to

Each integration shows its current status. Planned integrations aren't available yet.

All integrations

Start with your website.

Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.

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