Audience Intelligence
Audiences built from what people actually do.
Combine on-site behavior, intent, CRM stage and customer status into audiences you can read. Describe one in plain English, confirm the rules, and keep it in sync everywhere you advertise.
AI proposes rules; nothing activates until you confirm them. Shown with fictional sample data.
The problem
Most targeting is built on data the networks own, not you.
Platform audiences are opaque and drift over time. Meanwhile your own signals, such as who viewed pricing, who's in an open deal and who already bought, sit in systems your ad accounts can't see.
- Retargeting pools mix window shoppers with buyers in a live deal.
- Customers keep seeing acquisition ads after they've paid.
- Every network needs its own copy of every list, maintained by hand.
How it works
How Audience Intelligence works
- 01
Collect signals
ROI Pixel behavior, intent scores, CRM stages, orders and product interest land in one profile per visitor or account.
- 02
Define
Use the visual rule builder, start from a template, or describe the audience in a sentence and review the proposed rules.
- 03
Preview
See size, growth and recent members before activating anything.
- 04
Activate
Sync to each connected network. Match rates, sync history and errors are visible per destination.
- 05
Maintain
Membership updates as behavior changes. Converted leads and customers move to suppression automatically.
Capabilities
What Audience Intelligence does
- Behavioral
- Pages, events, frequency and recency from first-party tracking.
- Intent
- Score thresholds, funnel stage and primary interest from the Intent Engine.
- CRM
- Lifecycle and deal stages from HubSpot, Salesforce, GoHighLevel or Pipedrive.
- Customers
- Buyers and subscribers for suppression, upsell and lookalike seeds.
- Accounts
- Company-level audiences for account-based programmes.
- Product interest
- People who viewed or carted specific products or categories.
- Suppressions
- Exclude customers, converted leads and employees from acquisition spend.
- Synchronization
- One definition pushed to every connected network, with hashing and match reporting.
Integrations
Connects to
Each integration shows its current status. Planned integrations aren't available yet.
- Meta AdsPlannedFacebook and Instagram campaigns, custom audiences and performance reporting.
- Google AdsPlannedSearch, Performance Max and Display campaigns with Customer Match audiences.
- LinkedIn AdsPlannedAccount-based campaigns and matched audiences for B2B.
- HubSpotPlannedContacts, companies, deals and lifecycle stages for audiences and conversions.
- SalesforcePlannedLeads, accounts and opportunities as audience and conversion sources.
- ShopifyPlannedProducts, orders and customers for catalogue creative and purchase conversions.
Start with your website.
Enter a URL and see what ROI.me learns about your brand before you connect a single ad account.